With Akbank’s donation of financial transaction data, we were able to study a stream of research topics regarding banking customer behavior.
![akbank](http://analyticslab.sabanciuniv.edu/wp-content/uploads/2016/01/akbank-300x68.png)
![akbank](http://analyticslab.sabanciuniv.edu/wp-content/uploads/2016/01/akbank-300x68.png)
The main aspect of this research is to understand when, how and why banking customers churn away from banking products. When do they stop using a credit card or depositing cash into their accounts? Given their historical behavior and relationship with the bank and a number of external factors, we try to understand customers’ motivation to use or not use existing banking products, or even have a reasonable usage estimation on new banking products.